Barely funded, technologically inept, conceptually derivative, and driven by rivalries, the company that was to morph into the biggest Internet site in the world had an unlikely beginning. This is the fascinating and surprising story that includes all the elements of a great business narrative: obsessive characters from co-founders Tom Anderson and Chris DeWolfe to Rupert Murdock, relentless and unlikely innovation, and dizzying back room deal-making; all centered around an epic battle for control.
Angwin had unparelleded access to all the necessary sources to reveal never-before-told accounts about Rupert Murdoch and Viacom Chief Executive Tom Freston.
The vast majority of MySpace users won't find this lengthy history particularly engaging. However, Paul Michael Garcia's inflection, emphasis, and delivery help improve the narrative, moving it in a way the text itself doesn't. It's not that Angwin's prose is difficult. She provides an impressive history filled with the details that helped bring MySpace into existence. Yet, it's in those extensive details that the print reader may get bogged down. Thus, Garcia's performance can give listeners an edge in getting through the less-compelling material. Also, given that MySpace was created by a younger, hip generation of 20- and 30-year olds, Garcia's vibrant voice adds that bit of youth and vigor. L.E. (c) AudioFile 2009, Portland, Maine
Publishers Weekly...
'[A] well-written, entertaining, and drama-filled chronicle….This engrossing look at how MySpace became a media powerhouse will find a solid audience of business history, technology, and entrepreneurship readers.'
About the Author
JULIA ANGWIN is an award-winning journalist at the Wall Street Journal, where she has been writing about the convergence of technology and media for six years. She lives in New York City.
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